Thursday, April 5, 2012

Residents being the voice of the consumer

Activity directors and other healthcare professionals, here is some information that you will find useful.

Do you want to give your residents a voice in consumer products? Here are some ideas. Choose a favorite food or drink and have taste tests with several different brands. Then you can contact the winning company to tell them about results of your taste test. Who knows, maybe they will send you some coupons for money off their product or they might give you some free publicity.

Here is another idea. Talk about foods and drinks that your residents like. Then ask then if they would like a variation of a particular product. For example, would they like to see an added taste to a drink like orange Pepsi or vanilla root beer? I hope you get the idea.

After you have some good ideas for different twists on established products or a new product entirely, they can be the voice of the consumer

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